[Hiccup just stares for a minute before directing his attention back to Leatherhead, flipping the sketchbook back around.]

I haven't found one person who's recognized them yet, besides Ed. They're runes. Back home this is like...the viking written language. Like see....your name would be....L-E-A-T-H-E-R.....H-E-A-D.

[Hiccup says the letters out loud as he writes them on a blank piece of paper, holding the pad so the boy can see.]

See? Like that.